As China opens up its economy, the European Union should reciprocate by creating a level playing field for Chinese companies seeking to do business in Europe, the country's ambassador in Brussels has said.

In a video message to mark the 72nd anniversary of the founding of the People's Republic of China, Zhang Ming asked the EU to develop "a fair, transparent and non-discriminatory business environment for Chinese companies"

Zhang highlighted positive steps taken by both sides over the past year, including the implementation of an agreement to protect Geographical Indications, which define traditionally made produce. He also pointed out that during the pandemic, China became the EU's top trading partner for the first time. From January to August this year, bilateral trade increased by 34.2 percent year-on-year to reach 454.9 billion euros ($526.4bn), he said.

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However, there have also been tensions in the relationship, with delays in progressing a more comprehensive investment partnership following the EU's imposition of sanctions on some Chinese officials who it accuses of facilitating human rights abuses in Xinjiang – accusations Beijing has continuously strenuously denied.

The EU also cleared the way for its member countries to restrict access to Huawei and other Chinese manufacturers in the development of 5G networks. It has also targeted Chinese businesses, notably steel makers it claims have been using illegal practices, with trade tariffs.

Zhang said both sides should focus on areas of common interest.

"China and the EU have no major conflicts of interest or geopolitical conflict, and they are not 'systemic rivals' either. As two important poles in this multipolar world, the two sides should respect and accommodate each other's core interests and major concerns and develop relations along the right track of sound and steady growth regardless of disturbances and obstacles," he said.