The dating business is estimated to be worth $12 billion worldwide in what is an increasingly competitive market, with more than 300 million active users of the thousands of dating apps out there. 

But where in this cluttered sector is the real money to be made and how is this social shift affecting relationships around the globe? The Agenda speaks to dating entrepreneurs and a relationships historian to find out.

Wang Yu, CEO and founder of Tantan, China's leading dating app, tells The Agenda why online dating is such a huge business opportunity in the East. While relationships historian Zoe Strimpel explains how this modern way of meeting is raising expectations and Eden Blackman, founder of Would Like To Meet points out why profile verification is key to a dating app's success.