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Greece's fish farmers have just netted the biggest prize in their industry's history – a direct line to Chinese dinner tables.
Thanks to two freshly-signed trade protocols with Beijing, wild-caught and farm-raised Greek favorites like seabream, bass and even salmon can now be exported straight to China.
The landmark deal was inked in Athens by Deputy Minister of Rural Development Christos Kellas and senior officials from China's General Administration of Customs – opening a massive new market for one of Greece's most export-driven sectors.
"Aquaculture is a key part of Greek agriculture," Kellas said. "These protocols don't just open new markets, they deepen the longstanding cooperation between Greece and China in the agri-food sector."
And the timing couldn't be better. China's appetite for high-quality food is soaring, with agri-food trade between the two countries hitting $180 million last year – a 14 percent jump. More than 1,700 Greek businesses are already engaged in food exports to China, and now seafood producers are hoping to ride the same wave.
A worker at a fish farm in the village of Kassiopi, Corfu. /Thanassis Stavrakis/AP
"This is a very important step for our sector," said Apostolos Ralias, Chairman of the Hellenic Organization of Aquaculture Producers. "Greek aquaculture is already shipping to over 30 countries. If we can streamline logistics and cut red tape, China could become our biggest market."
Greece currently exports around 80 percent of its fish, mostly to European countries. But the new China route promises to be faster, cheaper, and far more profitable.
The first shipment – frozen fillets – has already landed in Shanghai, as the two governments work on faster air routes for fresh deliveries.
"Establishing commercial ties and gaining access to such a vast market marks a true milestone for Greek aquaculture," Ralias added. "This is more than a deal. It's a gateway."
Industry insiders say Chinese consumers are increasingly drawn to Mediterranean diets and certified healthy seafood. With all the food safety protocols in place, Greece is poised to become a regular feature in Chinese kitchens.
And the buzz isn't just in Athens and Shanghai. Brussels is watching too. Analysts believe this "seafood corridor" could position Greece as a vital bridge between Chinese demand and European supply chains – tightening Athens' economic ties with Beijing and potentially boosting the entire region's trade outlook.