Drinking the profits: Why invest in wine?


Many experts had worried that the markets for alternative investments (art, for example) might be devastated by the pandemic. But the sale of a portrait by Botticelli in January for a record $92 million seems to have proved the doubters wrong.

In fact, the markets for alternative investments seems only to be growing, and one area that's providing great returns is the world of wine.

As Dominic Brennan from Noble Rot Fine Wine explains to The Agenda's Stephen Cole, there are many reasons why wine is exactly where we should be looking to invest in uncertain times.


Dominic Brennan is a manager at, part of Noble Rot Fine Wine. He advises potential clients as they look to build successful fine wine investment portfolios.

He also holds a level 3 qualification with distinction from the Wine and Spirits Education Trust.


"Wine is a physical asset and a hedge against inflation," Brennan tells Cole. "In uncertain times it helps to secure against market volatility.

"Each producer only makes a certain number of bottles every year of each wine. And over time, some of those bottles are drunk, broken or damaged. There's only a finite supply of that wine… so, over time, wine is one of the few assets that improves with age."

And if you're wondering about returns, Brennan explains that, for example, the Vintage Champagne Index has risen by around 9 percent per annum over the past 16 years. Cheers to that…


The wine market is continuing to grow – but potential investors need to be aware it may take a while to see a decent return.

"Fine wine is certainly a medium- to long-term investment," Brennan says. "So it's not something you would flip and return in, say, half a year or a year."


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