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29:40

The trophy has been lifted, the final goal scored - but who really gained the most from the 2026 FIFA World Cup, and what does it tell us about the future of football?

Politicized like never before, the tournament saw controversies over player and fan visas, ticket prices, hydration breaks, and the rescinding of U.S. star forward Folarin Balogun's red card, to name but a few.

But at the end of the day, the newly expanded tournament generated more than $15 billion.

Joining Juliet Mann on this edition of The Agenda to discuss what this all means for the beautiful game, both on and off the pitch, are football journalist Tim Vickery; Kieran Maguire, author of The Price of Football; James Kitching, former Director of Football Regulatory at FIFA; and Mehreen Khan, Economics Editor of The Times and host of the podcast Heroes and Humans of Football.

The World Cup 2026: Power, Profit and Politics

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The World Cup 2026: Power, Profit and Politics