AI takes center stage at IFA Berlin with gadgets that promise smarter living

From an AI tennis coach that can improve your game to a vacuum that learns as it scrubs, the IFA electronics trade fair in Berlin is unveiling devices that show how artificial intelligence is entering daily life.

One of the biggest draws was SwitchBot's new tennis robot. The machine is designed to help players refine their skills by analyzing every swing.

"It has 4K binocular cameras to capture all the visual data, including the ball and gear movement on the court, the player," said Tallcold Bai, PR Manager at SwitchBot. 

"And then after that the artificial data collected will be transferred down to the robot and you know how AI is, it does its thing. It will predict your movement, the ball, your movement as a player, the position on the court and where the ball is going to land."

The robot can act as a sparring partner, predicting ball trajectories and player positions in real time. Demonstrations drew crowds eager to see if the machine could really rally with a human opponent.

Beyond sports, sound took the stage. Chinese brand Baseus has joined forces with U.S. audio giant Bose to create new AI-powered headphones. The headphones adjust audio based on surrounding noise, aiming to bring high-end performance to a wider audience.

"For this first serious product, the best price point will be $129… the price has to beat the $149," said Jackie Fang, CEO of Baseus. He said the partnership is focused on making premium sound accessible without premium pricing.

Home cleaning is also getting smarter. At Dyson's booth, engineers demonstrated a new line of stick vacuums and a robot cleaner that learns from experience.

"We've been using AI and subsets that machine learning for many, many years – whether it's training our cleaner heads to detect different floor types, or like this, training to recognize stains," said Nathan Los McClain, Senior Design Manager at Dyson. "But as you said, it's all about convenience."

The innovations highlight a common theme across the expo: artificial intelligence is not just a concept. It is already shaping sports, entertainment and household chores.

Whether on the tennis court or in the living room, IFA 2025 shows how technology is moving fast into everyday routines.

Artificial intelligence is no longer the future. It is here.