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29:39

This week marks the final stages of the latest Esports World Cup in Riyadh, Saudi Arabia. And with a prize pot of more than $70 million, it's becoming very big business. The global market is projected to surge from $2.09 billion in 2024 to about $9.54 billion by 2034. The biggest market? China.

So what's driving this growth and just how big could this latest tale of sporting success really get?

To find out, on this episode of The Agenda, Juliet Mann speaks to Chester King, Founder & President, British Esports; Professor Tom Cannon, expert on sports finance and economics at the University of Liverpool; and Jake Trotman, long time gamer and Teaching Fellow at The University of Salford.