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Five years after the COVID pandemic, which devastated the industry, tourism is now back on its feet. But concerns about over-tourism and the impact of climate change are forcing the sector to look to new ways of operating.
So what does that look like in practice? On this episode of The Agenda, Juliet Mann speaks to Olga Kefalogianni, Greece's Tourism Minister, and her Saudi Arabian counterpart, Ahmed Al Khateeb.
FIND MORE STORIES FROM THE AGENDA HERE