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As the Lunar New Year approaches, the front window of iconic London department store Harrods has been taken over by up and coming Chinese design talent.
Celebrating the year of the snake, Chinese fashion platform Labelhood, Visa's Creator Program and Shanghai Fashion Week organizers, have brought young Chinese designers to sell their ceramics, porcelain, jewellery and clothing in Harrods.
The exhibition called 'Your Spiritual Homeland' invites shoppers to explore the warmth generated by fostering family connections across borders and cultures.
Most of the young designers studied their craft in London before creating their brands.
Among the standout pieces are large handmade bird necklaces by GG in Red, a brand created by a recent graduate of Central St. Martins, introduced by Labelhood co-founder Tasha Liu.
"Most of the designers treat London as their spiritual homeland, because their creativity started here, their inspiration started here," Liu said.
"We work with more than 95 percent Chinese independent designers," Liu added, emphasizing London's role as a starting point. Over 70 percent of their designers got their start in London.
Designers raise a toast in the British capital. /CGTN Europe
Oscar Wang, a graduate of Chelsea Art School, presented his Lunar New Year porcelain collection from his brand '1300' inspired by Wuxing - the Chinese Five Elements.
His colorful set of five plates, blazoned with abstract snake-eye motifs for Chinese New Year, sold out on the first day.
"It's been amazing to engage with new customers who share my passion for porcelain," Wang said.
Katrina Wu, Creative Director of Tangxindan, infuses gold and silver embroidery into her mini purses and clothing.
Drawing inspiration from diverse sources, including the Shanghai skyline and bamboo, Wu aims to rejuvenate the heritage embroidery techniques of her hometown Ningbo.
"We mix traditional patterns with modern, shining fabrics to create a blend of history and contemporary design," Wu said.
Wu is hoping her work will inspire a younger generation to preserve the art form, practised mainly by Chinese masters over the age of 60.
Madam Xiaolei Lv, Executive Vice Chairman of Shanghai Fashion Designer Association, said they are hoping to bring the young designers to a new global audience through the windows of Harrods.
"For Chinese designers, this exhibition brings hope for broader recognition and a bridge to global consumers," she said.
The pop-up store is open until January 21.