Major global brewers, including Carlsberg and Anheuser-Busch are turning their attention to the Middle East and North Africa as a promising market for alcohol-free beverages. With some of the lowest alcohol consumption rates globally but significant population sizes, the region presents an opportunity for growth in this niche market.

With a population of over 112 million people, Egypt has one of the lowest alcohol consumption rates in the world, with an average of just 0.1 liters per capita per year, according to the World Bank. However, consumption of non-alcoholic beverages is around 2 liters.

In contrast, 83 million Germans drink on average over 12 liters of alcohol each per year.

Brewers are increasingly tapping into the growing demand for alcohol-free alternatives in traditionally low-consumption markets. In Egypt, Heineken reported a more than 40% increase in net revenue during the first half of this year. This surge in sales is partly attributed to the success of Fayrouz, a local malt drink brand.

But how is non-alcoholic beer made?