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29:50

There's little doubt that TikTok is the most talked about platform in social media. Since its launch in 2016, it's been downloaded 4 billion times, and has one and a half billion active monthly users and over a trillion video views.

But the United States government has now told its Chinese owner ByteDance to sell TikTok by January 2025 or face a ban. The U.S. says its all down to concerns over data protection, but TikTok's parent company is biting back, saying the U.S. law is an intrusion on the free speech rights of its 170 million American users.

To get to the bottom of the legal battle, and to consider what the future might hold for TikTok, in this edition of The Agenda Juliet Mann speaks to Dr Milton L Mueller, head of the Internet Governance Project at the School of Public Policy at the Georgia Institute of Technology, and to TikTok influencers to find out.