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The countdown to 2024 United Nations Chinese Language Day on April 20 - and the Fourth China Media Group (CMG) Overseas Chinese Language Video Festival, which takes place on the same day - kicked off on Tuesday (March 19) with a call for entries from aspiring and established creators from around the world.

The video festival is jointly run by CMG, the United Nations Office at Geneva, and Permanent Mission of The People's Republic of China to the United Nations Office at Geneva and other International Organizations in Switzerland.

This event aims to collect video works from all over the world under the banner of "Youth Together for a Shared Future." A Chinese folk concert by young musicians and an exhibition of creative Chinese characters by emerging artists will be hosted at the Palais des Nations on April 23.

Timothy Pilotti Johansson, one of CMG's UN Chinese Language Day Young Cultural Ambassadors, visited China recently. /CMG Europe

Taking its inspiration from the theme of "youth," the fourth CMG Chinese Language Video Festival invites friends around the world who are passionate about Chinese culture to use video to celebrate the benefits and vibrancy of multiculturalism. The festival has set up nine categories with 18 awards, including the Best Short Video Award, Best Popularity Award and Special Award for Young Cultural Ambassadors.

The winners will be invited to the Palais des Nations at the United Nations Office at Geneva to participate in a series of activities to celebrate the 2024 UN Chinese Language Day. As the new UN Young Cultural Ambassadors, they will also have the opportunity to embark on a journey to China, where they will enjoy a chance to explore the traditions and sites of China. The outstanding video works will be featured at the UN Chinese Language Day celebrations and broadcast on the official social media platforms of the United Nations, CMG and various partner media organizations.

The launch day for the event draws its significance from Guyu, meaning "Rain of Millet," which is the sixth of 24 solar terms in the traditional East Asian calendar, and pays tribute to Cangjie. A renowned figure in ancient China, Cangjie is reputed to be the inventor of Chinese written characters. This marks the fourth year that CMG Europe has organized the event in conjunction with United Nations Chinese Language Day.