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Burger King being sued over size of its Whopper as fast food outlets face greater scrutiny
CGTN
Is Burger King failing to deliver what it is promising on its packaging? /CFP
Is Burger King failing to deliver what it is promising on its packaging? /CFP

Is Burger King failing to deliver what it is promising on its packaging? /CFP

Burger King is facing legal action after a U.S. judge rejected its bid to dismiss a lawsuit claiming that it cheated hungry customers by making its Whopper sandwich appear larger than it actually is.

U.S. District Judge Roy Altman in Miami said the burger chain must defend itself against a claim that its depiction of Whoppers on in-store menu boards mislead reasonable customers, amounting to a breach of contract.

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Customers in the proposed class action accused Burger King of portraying burgers with ingredients that "overflow over the bun," making it appear the burgers are 35 percent larger and contain more than double the meat than the chain serves.

Burger King, a unit of Restaurant Brands International, countered that it wasn't required to deliver burgers that look "exactly like the picture," but the judge said it was up to jurors to "tell us what reasonable people think."

Jurors will get the chance to judge the size of the burger. /Charles Krupa/AP
Jurors will get the chance to judge the size of the burger. /Charles Krupa/AP

Jurors will get the chance to judge the size of the burger. /Charles Krupa/AP

In his decision made public, Altman also let the customers pursue negligence-based and unjust enrichment claims. He dismissed claims based on TV and online ads, finding none in which Burger King promised a burger "size," or patty weight, and failed to deliver it.

"The plaintiffs' claims are false," Burger King said in a statement on Tuesday. "The flame-grilled beef patties portrayed in our advertising are the same patties used in the millions of Whopper sandwiches we serve to guests nationwide."

Earlier efforts to mediate a settlement proved unsuccessful. 

McDonald's and Wendy's are defending against a similar lawsuit in a New York court. The plaintiffs' lawyer there on Monday cited Altman's opinion to justify letting that case continue.

Taco Bell, a unit of Yum Brands, was sued last month in the Brooklyn court for selling Crunchwraps and Mexican pizzas that allegedly contain only half as much filling as advertised.

Each lawsuit is seeking at least $5 million in damages.

Burger King being sued over size of its Whopper as fast food outlets face greater scrutiny

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Source(s): Reuters

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