In the late 1980s, a chance trip to Hong Kong changed Tim Clissold's life. It led to a lifelong fascination with China and to his becoming the co-founder of one of the first foreign private equity groups there.
His bestselling book Mr China details the ups and downs of his initiation into the Chinese business market. Now, Clissold uses all he's learned to help other companies break the world's largest single market.
On this edition of The Agenda, Tim Clissold talks to Juliet Mann about his life in China, how things have changed in the past three decades, and why the rest of the world really needs to work harder to understand Chinese culture if they want their businesses to succeed.