Our appetite for beef is driving global deforestation. In the Amazon alone, thousands of hectares are felled or burnt each year to create grazing land for cattle. But convincing a meat-eater to switch to plant-based foods is a tough sell, however, U.S scientists may have found a taste-driven solution.

Mark Niu reports from northern California, where scientists are attempting to grow beef in the laboratory that tastes just as good as conventional beef. 

One big hurdle is that it is an astronomically expensive process. But this startup is looking to use their technology to dramatically reduce the costs.

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