Italy's COVID-19 vaccination campaign hit the snowy slopes of Sestriere, the picturesque resort in the Western Alps. 

The drive is open to all citizens over the age of 12, who will be able to receive their first, second, or third jabs. 

Running from December 30 to January 2, the campaign, organized by local government is primarily aimed at skiers who are seeking to hit the slopes on and around New Year's Eve.

Boosted by the Omicron variant, daily coronavirus cases have soared in Italy this week, peaking at a record 98,030 on Wednesday, with the number of hospitalized patients rising.

Rules for the holiday period had already been tightened. Prime Minister Mario Draghi's administration banned concerts and open-air events, shutting down night clubs until January 31.

Italy has also imposed restrictions on travelers, including those from inside the European Union, who now need to take a coronavirus test before departure.

The Italian vaccination campaign has proved effective with almost 80 percent completing an initial vaccine cycle and around 30 percent receiving the third shot.