'The only way is up' as travel firm Thomas Cook relaunches amid pandemic
CGTN
Europe;United Kingdom
03:04

The collapsed British travel agent Thomas Cook is back in business, backed by a Chinese firm that has pumped more than $14 million into the business.

The travel firm has been reinvented as an online-only company after going bust a year ago, with the loss of 9,000 jobs and around 150,000 stranded holidaymakers needing to be repatriated.

The timing of the relaunch has raised questions over how well it will cope at a time when some of the world's biggest airlines are struggling financially due to the effects of COVID-19 travel restrictions.

CGTN Europe has spoken to Tom Jenkins who is the CEO of the European Tour Operators Association. He explained what is different about the brand now and whether customers will actually head to the new site.