London-based market analyst, Craig Erlam, told CGTN Europe how the novel coronavirus outbreak showed just "how exposed" some international companies are.  

Airlines have been some of the most impacted by the outbreak, with Lufthansa and British Airways both cancelling flights to China in recent days. Erlam noted that the threat to airlines was compounded because they were already struggling with higher fuel and staff costs.

"One of the few winners in this outbreak," according to Erlam, is Japan-based face-mask producer Kawamoto who have seen a spike in stock price amid soaring demand. Although there are mechanisms in place to stave off rising prices, said Erlam.