France calls for 'streamers' to reinvest 25% of sales in local content
AJ Wood
Europe;France

France has called for streaming services, such as Amazon and Netflix, to reinvest 25 percent of their sales into local content. 

The country's culture minister, Franck Riester, met with industry leaders on Tuesday to outline the reform, which is in line with an EU directive regarding audiovisual media services. 

According to an updated document produced by Riester at the meeting, streaming services would face different percentages of reinvestment depending on the content they produce. 

France's Culture Minister Franck Riester has called for streaming services to invest more into local production (Credit: AP)

France's Culture Minister Franck Riester has called for streaming services to invest more into local production (Credit: AP)

 

Increase from original reform

Last year, Riester called for TV companies offering a wide variety of programming to reinvest 16 percent of sales in French production.

However, he has further added that streaming sites that offer TV series and films would have to invest at least 25 percent, something that wasn't in his original reform plan. 

When Riester first unveiled the reform last year, he threatened to block streaming sites that did not comply with his requirements. 

Netflix has been using local French content for several years now, most notably in the production of Marseille, which featured Gerard Depardieu, one of the country's most famous actors.

Netflix has been producing French series 'Marseille' since 2016 (Credit: AP)

Netflix has been producing French series 'Marseille' since 2016 (Credit: AP)

The government is hoping the streaming sites will mirror the current system, through which cinemas and broadcasters have subsidized local television shows for many years. 

It remains to be seen whether this reform will get passed by lawmakers, with a decision likely to be made in April.